ROG SAGA character design(7)

"ROG SAGA" IP project for ASUS ROG. I was responsible for transforming the original photorealistic 3D characters into an anime-style aesthetic to captivate a younger audience.
Key Responsibilities:
🔹Style Adaptation: Re-imagined realistic 3D character designs into a modern, trendy anime art style aligned with current pop culture.
🔹Character Enhancement: Heightened each character's unique traits and personality through expressive visual design.
🔹Audience Expansion: Modernized the brand's visual appeal to effectively engage younger demographics and the ACG community.

本專案為華碩電競品牌《ROG SAGA》IP。我負責將原本的 3D 寫實設定進行動漫化風格轉換，以吸引年輕客群。
核心職責：
🔹風格轉換設計： 將 3D 寫實角色重塑為符合現代流行審美的動漫（Anime）風格。
🔹角色重塑與加強： 深入挖掘角色的核心特色，透過視覺設計加強其個性與獨特性。
🔹受眾群體拓展： 藉由潮流化的視覺調性，成功協助品牌打入年輕與二次元市場。